Sky Sports comes to Now TV: £9.99 for 24 hours

In an attempt to offer a compromise for UK viewers who may want to watch the occasional sporting event but don't want a full pay-TV package, Sky Sports is available in pay-as-you-go form on its Now TV service. Access won't come cheap however, priced at £9.99 for 24 hours of access to Sky's six sports channels. That does however open up streams for all of the sports it airs, like F1, soccer, cricket and more, on TV-connected devices like the Xbox 360 and its mobile apps. Check below the break for the details in the press

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Pay-as-you-go Sky Sports comes to NOW TV
From today millions of people can enjoy the best live sport on a simple pay-as-you-go basis with the launch of Sky Sports on NOW TV, the new internet TV service from Sky.
With no contract, set-up costs or installation, NOW TV offers a new and flexible way to access great live sport. For just £9.99, customers can get unlimited 24-hour access to all six Sky Sports channels.
Launching on NOW TV opens up Sky Sports to new audiences. It is perfect for those people who want the flexibility to buy specific matches or events, or to take advantage of a whole day of live sport. Because NOW TV offers instant access, customers can enjoy the UK's best line-up of live sport at the touch of a button on the most popular connected devices, including Xbox 360, computers, tablets and smartphones.
2013 is Sky Sports' biggest year yet, and NOW TV customers can enjoy instant access to a wide range of great matches and events, including:
· Exclusive live matches from the Barclays Premier League and UEFA Champions League

· All 19 Grands Prix™ from the Formula 1® season– as well as qualifying and practice sessions

· Exclusive coverage of the British & Irish Lions 2013 Tour of Australia

· All 10 Ashes Test matches from home and away, exclusively live – as well as all one-day internationals and Twenty20 internationals

· Three of golf's four Majors - including The Masters

· Exclusive ATP tennis, including the ATP finals from The O2

NOW TV already offers instant access to Sky Movies, offering more of the latest and biggest movies at least 12 months before any other online movies subscription service. With a Sky Movies monthly pass, NOW TV customers are able to enjoy unlimited access to the entire Sky Movies collection, choosing from over 600 movies on demand at any one time, including Hollywood blockbusters and classics.
Simon Creasey, Director of NOW TV, comments:
"The launch of Sky Sports on NOW TV is a landmark moment for sports fans. For the first time you can get great value, commitment-free access to Sky Sports, all at the touch of a button. So whether it's a Grand Prix on your TV, a Premier League match on your iPad, or an Ashes Test on your PC, millions more people can now enjoy great live sport across the most popular internet-connected devices.
"And because you can start streaming in an instant, it's perfect for those people who want the flexibility to dip in and dip out."
Barney Francis, MD of Sky Sports adds:
"Sky Sports has never offered a greater choice of high-quality live sport and we've got our biggest ever summer ahead. Whether it's the Ashes, the Lions, F1, or the finale of the football season, there's something for all sports fans on Sky.
"At the same time as we're innovating on-screen, we're always looking at new ways to make our content available to customers. NOW TV is a great way for even more people to enjoy the best action from Sky Sports."
NOW TV is available across a wide range of the most popular internet-connected devices, including PC, Mac, Xbox 360, iPad and iPhone, selected Android smartphones, Roku and YouView (for movies on demand content only).