Facebook Replies offers threaded commenting for businesses and popular profiles

Starting today, Facebook is launching a new threaded Replies commenting system for users with more than 10,000 followers as well as Pages linked to brands and businesses. By placing the most "liked" conversation logs at the top of its related post, the social network hopes this new addition will improve interactions between groups and their readers. Qualified profiles should be able to opt-in to the feature today, but the company advises that it will be activated for all Pages and profiles with more than 10,000 followers on July 10th. As of now Replies is only supported on the site's desktop version, but Facebook plans to add this feature to its Graph API and mobile applications. While it's great to see the popular social network finally pulling its commenting system out of the Dark Ages, we can only imagine the flame wars that will ensue between followers. Moderators, start your engines.