Free-to-play model more than doubled the revenue of Star Wars: The Old Republic

Eliot Lefebvre
E. Lefebvre|05.07.13

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Free-to-play model more than doubled the revenue of Star Wars: The Old Republic
So now kitties get to double their lightsabers.
Following the free-to-play announcement, many gamers were quick to mark Star Wars: The Old Republic as a broken shell of a game, with its business model conversion serving as the last gasp of a game in danger of imminent shutdown. The facts do not support that particular viewpoint. According to the most recent Electronic Arts earning call, the game has more than doubled its revenue since the conversion in November of last year.

EA president Frank Gibeau stated in the most recent earnings call that the game's subscriber numbers have remained stable, with more than 1.7 million new players joining the game via the free option. He also restated that the game is aiming to keep up a content delivery schedule around every six weeks. So if you were getting a bit nervous about the long-term viability of SWTOR, it looks like you can rest a bit more easily.
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