Box buys Crocodoc, gains HTML5 document converter and viewer

It's time to re-imagine your documents, apparently. Cloud storage service Box just acquired document embedding startup Crocodoc, which specializes in taking Word, PowerPoint and PDF documents and rendering them as HTML5 content inside web browsers and mobile apps. Crocodoc's technology will allow Box to seamlessly integrate document conversion and viewing into its products. The companies also plan on rolling out more features over the next year, including secure viewing, mobile collaboration, form filling and real-time presentation -- sounds like a win-win for all.