Latest in Nba

Image credit:

Twitter partners with NBA to highlight in-game replays, Blake Griffin posterizations

Darren Murph
May 17, 2013
Share
Tweet
Share

Sponsored Links

In all honesty, Blake Griffin himself could start a social network that served no purpose outside of featuring his dizzying (and disgusting, if you will) array of dunks, and it'd probably go over quite well. Instead, he -- along with other superstars in the National Basketball Association -- will soon see replays of in-game highlights making waves across Twitter in more official fashion. Hot on the heels of a deal between ESPN and Twitter comes this: a partnership between the NBA and the aforesaid social network that'll get video highlights to the world while the game is still ongoing.

#NBARapidReplay will be the hashtag to watch for as the playoffs progress, and as you'd expect, short advertisements will appear alongside those clips. Twitter's foray into the television universe is hardly a new one, but it's becoming ever more obvious that the company is following the ad dollars into the homes of everyday viewers. Up next? A deal to tweet highlights from the 2014 Masters golf tournament... but only in extremely soft spoken, lowercase, predominantly pompous characters.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Get ready to raid 'Ghost of Tsushima' on October 30th

Get ready to raid 'Ghost of Tsushima' on October 30th

View
'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

View
'If Found...' brings queer '90s nostalgia to Nintendo Switch today

'If Found...' brings queer '90s nostalgia to Nintendo Switch today

View
Jabra's ANC update for the Elite 75t earbuds is now available

Jabra's ANC update for the Elite 75t earbuds is now available

View
Amazon Echo (2020) review: Small in stature, mighty in sound

Amazon Echo (2020) review: Small in stature, mighty in sound

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr