Apple shows off completely redesigned iOS 7 at WWDC, coming this fall

We've read the rumors, we've seen the banners, and now it's finally here. Live from the Moscone Center in San Francisco, Tim Cook has just taken the wraps off of the latest upgrade to Apple's mobile operating system (after pumping up the crowd with some shimmering stats for the current OS, naturally), and as expected, the company's maintained its familiar naming scheme, introducing the world to iOS 7. Cook called it the biggest change to the operating system since the introduction of the iPhone, bold words supported by new features and a new design that managed to get a visible gasp from the room full of developers when shown off in a promo video.

The new designs start on the lock screen, featuring a much thinner lettering. The icons have been redesigned and are flatter as expected. The company's also updated the typography and added new animation and transparency for images. The design goes edge to edge on the display, taking more advance of real estate. The Desktop moves as you do, creating "a new experience of depth." The company only focused on design during the intro video, but that was certainly enough to get the crowd excited. %Gallery-190886% %Gallery-190924%

Follow all of our WWDC 2013 coverage at our event hub.

The company showed off a redesigned Messages and Game Center, carrying the new feel across its many proprietary apps. Weather sports new animations and much more dynamic user interaction. Calendar is completely clean now -- almost entirely white. Messages carries over the flatter design -- say goodbye to those 3D word bubbles. Apple's also talking up a much more natural user interaction. Folders, too, have been improved, letting you put apps on multiple pages. Mail, meanwhile brings edge to edge photos and the ability to trash items with a slide. Notifications has been simplified, while adding much more immediate information -- you can also access it directly from the lock screen.

The company also talked up ten brand new features, including Control Center, which lets you access settings by swiping up from the bottom. Change brightness, switch to Airplane mode, all with a swipe. ou can turn on the flash light and listen to music directly from there as well. The features does "intelligent scheduling," fetching updates according to your schedule -- and paying close attention to network quality. You can swipe directly through your running apps. Safari got a bump, as well, with a new cleaner, full screen browsing. Tabs are getting a new top down view -- and company got a small round of applause by announcing that the app is no longer limited to eight. Parental controls have been added to the browser, and the company, not surprisingly, is promising further integration with your desktop version on Mavericks.

The Photos app is getting an overhaul, as well. You can do a quick swipe to switch between cameras: photo, to video, square, camera, to pan. There are some Instagram-like features, as well. Organization has been improved, automatically grouping them by location and time, so you can scan out to the year level, with "interesting places" getting highlighted. That mode features tiny thumbnails that you can preview by sliding your finger. Naturally, you can also share your photos through AirDrop and iCloud. The app offers shared photo streams -- a collaborative feature that lets a group of users drop images directly. The app also supports the sharing of video via iCloud.

Like the rest of Apple's offerings, Siri has a new, cleaner interface. There are two new voices: male and female in French, German and, naturally, English. The helper is "more intelligent," according to the company, letting you turn on Bluetooth and switch brightness. There's more app integration: Twitter, Wikipedia and, get this, Bing.

Siri plays a big role in the operating system's new iOS in the car feature. Using it, you an access apps like iTunes and Maps via the display in your care. You can have your messages read to you and can dictate them back. A number of car companies including Honda, Mercedes, Nissan and Ferrari have signed on. The App Store has been upgraded along with the rest, featuring automatic upgrades. And theres a new biggie: iTunes Radio, a new streaming service that lets you create stations based on your library and listening habits.

The update is coming this fall -- though if you're a developer, you can get your hands on a beta version today, you lucky devils.

Follow all of our WWDC 2013 coverage at our event hub.

Show full PR text

Apple Unveils iOS 7

Completely Redesigned With Stunning User Interface & Great New Features

SAN FRANCISCO―June 10, 2013―Apple today unveiled iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface. iOS 7 is completely redesigned with subtle motion, an elegant color palette and distinct, functional layers that make it feel more alive. The typography has been refined for a cleaner, simpler look, and the use of translucency and motion makes even simple tasks more engaging. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes.

"iOS 7 is the most significant iOS update since the original iPhone," said Craig Federighi, Apple's senior vice president of Software Engineering. "To create it, we brought together a team with a broad range of expertise from design to engineering. With what we've been able to achieve together, we see iOS 7 as an exciting new beginning."

"There is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation-it's about bringing order to complexity," said Jony Ive, Apple's senior vice president of Design. "iOS 7 is a clear representation of these goals. It has a whole new structure that is coherent and applied across the entire system."

iOS 7 is completely redesigned with an entirely new user interface, but will be instantly familiar to the hundreds of millions of iPhone, iPad and iPod touch users around the world. The new interface actually makes your phone appear bigger because everything is designed to take advantage of the entire screen. The redesigned fonts look amazing on the Retina display, creating even sharper text.

iOS 7 introduces Control Center. Now the controls you want to access quickly are all in one convenient place. With just one swipe from the bottom of your screen, you have access to controls for Airplane Mode, Wi-Fi, Bluetooth or Do Not Disturb, and the ability to adjust screen brightness, pause or play a song, jump to the next track and stream your music with AirPlay. Control Center also gives you instant access to apps such as Clock, Camera, Calculator and the Flashlight.

With iOS 7, Notification Center is now available from the Lock screen so you can see all your notifications with a simple swipe, and the new Today feature in Notification Center gives you an at-a-glance view of your day with a summary of the important details such as weather, traffic, meetings and events.

With improved Multitasking in iOS 7, developers have the ability to enable any app to multitask in the background with a new API. Users have the ability to switch between their apps in a more visual and intuitive way, and iOS 7 pays attention to which apps you use most and automatically keeps your content up to date in the background.

AirDrop is an entirely new way to quickly and easily share content with people nearby. When you've got something you want to share, AirDrop shows you your contacts close by. Just select who you want to share with and AirDrop does the rest. AirDrop transfers are peer-to-peer so you can use it anywhere, without any network or set up required, and transfers are fully encrypted so your content is protected and private.

iPhones are used to take more photos around the world every day than any other camera, and with iOS 7 the new Camera app features filters so you can add real-time photo effects. The Camera app now includes a square camera option, and you can quickly and easily switch between your four cameras-video, photo, square and panorama-with just a swipe.

iOS 7 includes a redesigned Photos app that introduces Moments, a new way to automatically organise your photos and videos based on time and location. You can zoom out to see all your photos organised by Moments, Collections of Moments and Years. iOS 7 includes iCloud Photo Sharing, the easiest way to share just the photos you want with just the people you want. With iCloud Photo Sharing, family and friends can contribute their own photos and videos to your shared photo streams, and the new Activity view displays updates from your shared streams all in one place.

Safari's redesigned user interface lets you see more of your content-starting with full-screen browsing. The new smart search field helps simplify searching, and there's a new view for your bookmarks and your Safari tabs. With iCloud Keychain, your passwords and credit card information are securely stored and available on all your devices, so navigating password protected sites or autofilling during transactions is simple and secure. Enhanced Parental Controls allow you to automatically block access to adult websites or only allow access to a specific set of permitted websites.

Siri sounds better than ever with new male and female voices and includes Twitter search integration, so you can ask Siri what people are saying on Twitter*. Siri also now has Wikipedia integration, providing access to the world's most popular Internet reference site. Siri offers Bing web search within the app and the ability to change device settings and play back voicemail.

The Music app has a beautiful new design and includes the new iTunes Radio, a free Internet radio service featuring over 200 stations and an incredible catalog of music from the iTunes Store, combined with features only iTunes can deliver. iTunes Radio is the best way to discover new music. When you tune into iTunes Radio on your iPhone, iPad, iPod touch, Mac, PC or Apple TV, you'll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalised just for you. iTunes Radio evolves based on the music you play and download. The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalised your experience becomes. iTunes Radio also gives you access to exclusive "first listen" premieres from top selling artists, Siri integration plus the ability to buy anything you hear with just one tap.

With over 900,000 apps, the App Store is the world's largest app marketplace. iOS 7 now features Popular Apps Near Me, a new way to find apps based on your current location, and iOS 7 will automatically keep your apps up to date. The App Store also comes with a new Kids category, allowing teachers and parents to easily discover apps for children by age.

Additional new iOS 7 features include:
• a new Find My iPhone Activation Lock feature that requires your Apple ID and password before you can turn off Find My iPhone, erase data or re-activate a device after it's been remotely erased;
• Night Mode in Maps that responds to ambient light when you use it in the dark;
• FaceTime audio for high quality calls over a data network;
• Notification sync, so when you dismiss a notification on one device it is dismissed on all of your devices;
• Phone, FaceTime and Messages blocking to prevent specific people from being able to contact you;
• Tencent Weibo support for users in China, a Chinese-English bilingual dictionary, and improved Chinese input including handwriting recognition for multiple Chinese characters;
• the ability for businesses to more efficiently deploy and manage iPhones and iPads; and
• enhanced in-car integration, bringing an Apple designed experience into the car for the first time.

The iOS 7 beta software and SDK are available immediately for iOS Developer Program members at iOS 7 will be available as a free software update for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation) this fall. Some features may not be available on all products.

*US English, French and German will be available with the launch of iOS 7. Additional languages will be added over time.