Virgin America is often the domestic airline leading the way in in-flight entertainment, but Southwest Airlines is doing its best to keep up with Sir Richard Branson's stateside flight outfit. Earlier in the year, Southwest rolled out pay TV and on-demand video in many of its aircraft. Today, the airline announced a partnership with Dish Network to bring free satellite TV to passengers' mobile devices on its 400 Wi-Fi equipped planes. Why the shift to a gratis service? Dish decided that ponying up the necessary dough was worth it for the branding it'll receive as a part of the new deal. So, go forth, friends and fly Southwest's friendly skies -- assuming the free TV is enough to entice you to brave its first-come-first-served seating methods.
Southwest fliers to get TV for free on mobile devices courtesy of Dish Network
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.