Latest in Ads

Image credit:

Twitter outlines new model for targeted ads

Brian Heater
July 3, 2013
Share
Tweet
Share

Sponsored Links

We'll admit that we haven't been particularly impressed with the sponsored tweets we've been getting courtesy of Twitter's current ad model. To address the issue, the service is toying around with a more targeted program, offering up ads to users from those businesses and brands they've shown an interest in. Rather than simply mining mentions on the service, the new model utilizes browser cookie IDs and scrambled email addresses, so those who've actually visited that site are more likely to get adverts from it. Not interested in taking part? You can uncheck the box next to Promoted content in your settings to opt out.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Microsoft is buying Bethesda, id, Arkane and more studios

Microsoft is buying Bethesda, id, Arkane and more studios

View
Live PlayStation 5 photos reveal a truly giant console

Live PlayStation 5 photos reveal a truly giant console

View
The Morning After: Next-gen consoles are real big

The Morning After: Next-gen consoles are real big

View
Logitech’s new MX Anywhere 3 mouse has buttons to control Zoom calls

Logitech’s new MX Anywhere 3 mouse has buttons to control Zoom calls

View
Fully’s Jarvis standing desk is good, but its customer service is even better

Fully’s Jarvis standing desk is good, but its customer service is even better

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr