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Bethesda's publishing model based on quality, not quantity, says Hines

Jordan Mallory
August 6, 2013
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Bethesda has no ambitions to become a volume-driven publisher, VP of PR and Marketing Pete Hines told us during last weekend's QuakeCon festivities in Dallas, TX.

"It's not a situation where we set out to say 'Well, we need to be acquiring studios at this level,' or 'We need to be a 10,"' Hines said with regards to Bethesda's growth philosophies as a publisher. "We know for sure that we don't want to be a publisher that is publishing 20 to 30 games a year, that's not who we are."

"We're more about fewer premium titles and putting our full attention behind those," Hines continued, "and if it's one a year, or two a year, or three a year or four a year, what's most important is backing the best bets, putting our full support behind those and making them great. And then, do it again."

That whole "making them great" thing seems to be an integral part of Bethesda's operating procedure, as Wolfenstein: The New Order was recently delayed into 2014 for polishing. Likewise, Hines has said previously that Prey 2 has yet to meet Bethesda's quality standards, despite years in development and millions of dollars spent.







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