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iPhone boosts growth for T-Mobile

Yoni Heisler, @edibleapple
August 8, 2013
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T-Mobile reported its Q2 2013 earnings results today and posted an increase of 1.1 million subscribers for the quarter. Impressively, 29 percent of T-Mobile's quarterly sales were attributable to the iPhone.

By way of comparison, the carrier lost 200,000 customers during the same quarter a year ago.

The iPhone first arrived on T-Mobile in April 2013 and was quick to make an impact. During the first three weeks of its availability, T-Mobile sold 500,000 units. T-Mobile CMO Mike Sievert even went so far as to call the launch "gangbusters."

For the entire quarter, T-Mobile sold 4.3 million smartphones, meaning that they sold 1.24 million iPhones altogether.

"T-Mobile's Un-carrier approach has clearly resonated with consumers," T-Mobile CEO John Legere said in a press release. "By fixing the things that drive them mad, like contracts and upgrades, and freeing them from the two-year sentences imposed on them by our competitors, they are choosing the new T-Mobile in unprecedented numbers."

T-Mobile was the last of the four largest U.S based carriers to begin selling the iPhone. Previously, company executives weren't shy about detailing how the lack of the iPhone contributed to significant subscriber churn.

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