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Apple Stores to push Macs for business, via Parallels Desktop and Windows 8

Steve Sande, @stevensande
August 18, 2013
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It's always been difficult for Apple to sell the Mac as a business machine, especially in the enterprise where Windows is king. Now 9to5Mac is reporting that Apple Stores will soon be equipped with a 27" iMac running Parallels Desktop and Windows 8, just to demonstrate to business buyers that anything that can be done on a Windows machine can be done on a Mac.

In contrast to Apple's longtime "Mac vs. PC" ad campaign, which sought to convince PC users to drop Windows for Mac, the new initiative is targeting businesses by pointing out how Macs can be used side-by-side with Windows PCs in the office. Any applications that are Windows-only can be run under Parallels Desktop, while native Mac versions of many other apps bring the ease of use of the platform to any office.

The timing of the new initiative is perfect, with a number of new and more powerful Macs rumored to be coming this fall. Apple's redesigned Mac Pro, which is being touted in special teasers in movie theaters across the country, is definitely in the pipeline for a fall delivery, while new versions of the MacBook Pro and iMac running Intel's powerful Haswell CPU are expected as well.

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