Ubisoft tackles eSports with 'The Next Level' competition at PAX Prime
Ubisoft is set to enter the eSports market with "The Next Level," a livestreamed gaming competition debuting this weekend at PAX Prime in Seattle.
The Next Level features a selection of Ubisoft-published games, offering prizes ranging from scholarships to trips to upcoming events. The contest is aimed at players of all skill levels, and branches out from traditional eSports offerings with competitions for the motion-sensing dance sim Just Dance 2014 and the free-to-play RPG The Mighty Quest for Epic Loot. The PAX Prime event will also host challenges for Assassin's Creed 4: Black Flag, The Crew, and Rayman Legends.
"The Next Level brings all the elements of eSports style competition that make it engaging and fun to watch but tests player's skills with challenges in different games and genres opening up the playing field to anyone interested in competitive gaming," said Josh Milligan, Ubisoft's senior director of player engagement.
After PAX Prime wraps up, Ubisoft will continue The Next Level with online competitions and upcoming events at E3 and New York Comic-Con.
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UBISOFT® DEBUTS NEW COMPETITIVE GAMING EXPERIENCE AT PAX PRIME 2013
The Next Level challenges players of all skill level to compete on multiple games, genres and platforms
SAN FRANCISCO – August 26, 2013 – Ubisoft's new competitive gaming experience, The Next Level, is launching at PAX Prime, August 30 through September 2, in Seattle. The Next Level opens the competitive gaming experience to players of all skills levels challenging them to compete on multiple games, genres and platforms at video game industry events such as PAX Prime, New York Comic-Con and the Electronic Entertainment Expo. Additionally, online tournaments will be held throughout the year for players to compete and engage with other players from around the world.
The fun, competitive elements of The Next Level will bring to life heart pumping action that can be viewed online via live stream, while participants compete for a myriad of prizes.
"The Next Level brings all the elements of eSports style competition that make it engaging and fun to watch but tests player's skills with challenges in different games and genres opening up the playing field to anyone interested in competitive gaming," said Josh Milligan, senior director of player engagement, Ubisoft. "We are excited to bring this new competitive experience to PAX and look forward to future online and onsite video game industry events."
At PAX, attendees can expect to compete against players with some of Ubisoft's highly anticipated titles including Assassin's Creed® IV Black Flag™, Just Dance® 2014, The Crew™, Rayman® Legends, The Mighty Quest for Epic Loot™ and more.
Throughout the day, developers from the aforementioned games will interact directly with players, walking them through new gameplay features and coaching them on how to be the best gamer.
The Next Level will be featured at the Ubisoft booth #632 and open from 10 a.m. to 6 p.m. PST. Names will be drawn every hour on the hour for the chance to make it into The Next Level. Prizes include t-shirts, gift cards, pins, and more. The grand prize each day will be a trip to New York Comic-Con with a friend.
Players can learn more on how to participate by stopping by the Ubisoft booth or visit http://www.tnLvL.com for more details on the full schedule, the live stream and upcoming tournaments.
Check out The Next Level at youtube.com/tnlvl; Follow The Next Level on Twitter twitter.com/tnlvl or Facebook at facebook.com/tnlvl and for the latest on all of Ubisoft's games, visit the UbiBlog: www.ubiblog.com.
