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Interbrand: Apple now most valuable brand, worth estimated at $98.3 billion

Timothy J. Seppala, @timseppala
September 29, 2013
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Coca-Cola's 13-year tenure as "Best Global Brand" is over, however the new leader shouldn't really surprise you. Apple knocked Penelope Cruz's favorite soft drink from the number one spot on Interbrands' annual valuation report, but after posting massive revenues time and again -- including a company-record $54.5 billion in January -- this isn't too startling. Cook and friends started their ascent at the eighth spot in 2011, and climbed to second place in 2012 before stealing the top prize in the latest list. Interbrand pegs Cupertino's brand valuation at $98.3 billion, which isn't exactly pocket change. Don't cry for the Sprite-maker though, it's still on the podium according to The New York Times, but behind another tech-powerhouse: Google.

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