online resource for the Let's Play community following YouTube's recent expansion of its Content ID Match system, which resulted in widespread revenue denial for affected content creators.
Inspired by the community-rallying #wholetsplay Twitter hashtag and a Wikia resource that emerged in the aftermath of YouTube's increase in music-detecting copyright claims, Doucet's website will offer advice and workarounds specifically geared toward the Let's Play community. The site will additionally warn creators and developers of "bad actors" in the music reselling space who aggressively pursue Content ID matches, and will highlight studios who grant YouTube users permission to earn revenue from recorded gameplay footage.
"The website will have some standard legal language that will be available to everyone to use, and educate them on these legal minefields in a simple and clear way," Doucet told Polygon. "We'd also like to create some badges, much like creative commons does, that go along with the license materials, which developers can use to advertise what legal ground they stand on, advertising that their music is safe to use."
YouTube recently addressed its Content ID Match expansion, explaining that the rights to in-game music are frequently resold to music labels and other aggregators, who may pursue action against channel owners who host matched content. The service currently recommends users to remove background music from affected videos in order to re-enable monetization.
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Non-profit resource launched in response to YouTube Content ID crackdown