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ZTE Blade III reaches the UK through Virgin Media


The ZTE Blade III has been slowly spreading its cost-conscious influence across Europe since the fall, yet it curiously danced around the UK. That elusiveness is over now that Virgin Media has picked up the entry-level Android 4.0 phone for itself. It's a match for mainland Europe's version with a 4-inch WVGA screen, a 1GHz Snapdragon, a 5-megapixel camera, 3G data and 4GB of built-in storage with a microSD slot for more. Virgin is mostly counting on pricing to make the difference: the Blade III costs just £80 to buy outright for pay-as-you-go service, and it's free for customers who pay as little as £18 per month (£13 for Virgin loyalists) on a contract. If you don't mind the irony of a Blade phone that isn't especially cutting-edge, it's a tempting deal.

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ZTE Blade III arrives in the UK to follow up on the Success of its Predecessors

Featuring a 4-inch screen, 5MP camera, expandable memory and Android 4.0, the Blade III brings big value to the big screen experience

6 February 2013, London, UK – ZTE Corporation ("ZTE") (H share stock code: 0763.HK / A share stock code: 000063.SZ), a leading global provider of telecommunications equipment, network solutions, and mobile devices, has launched the ZTE Blade III 4-inch smartphone in the UK.

Promising an even sharper multimedia and gaming experience than its predecessors, the Blade III can be purchased in store or online from Virgin Media from today for £79.99 PAYG* or from £13 a month**.

The latest addition to the successful Blade family, the ZTE Blade III features a larger screen, memory capacity of 2.5GB which can be further expanded with a 32 GB memory card and Android 4.0, providing a smooth user experience at a modest price point.

"We paid close attention to user feedback when designing the Blade III. It is the first smartphone in its price range with a 4-inch touch screen and Android 4.0 and is very well suited for the UK market. We believe that the ZTE Blade III will bring a quality mobile experience to a larger UK audience," said Kalam Meah, Account Director, ZTE UK.

The expanded storage memory of the Blade III offers extra space for music, apps, pictures and games while the 4-inch WVGA touch screen and upgraded operating system provide a sharp multimedia experience. The 5 megapixel camera with autofocus, and support for video and audio standards including MPEG4 and AAC+ makes it easier and more fun to watch movies, use social networks and listen to music. This, combined with the sleek body and modern design of the phone prove that ZTE is delivering on its promise of better performance for money.

Jamie Heywood, director of mobile at Virgin Media said, "With expandable storage and the most affordable 4 inch screen on the market, the ZTE Blade III offers customers plenty of smartphone bang for their buck. The Blade III is a great addition to our range and when combined with Virgin Media's 'Premiere' tariff which offers unlimited data and calls from just £21 per month, it's proof that you can go big with your smartphone without breaking the bank."

ZTE previously partnered with Virgin Media to launch the ZTE Tania Windows Phone and two Android phones: the Grand X and the best selling ZTE Kis (in black and white). The ZTE Blade III has also been launched in key European countries including Germany, Spain, the Nordics and Eastern Europe amongst others. The Blade lll will also be launched in other European countries soon.

Key specifications of the Blade III

* 4 inch WVGA (800x480) 65K TFT capacitive touch screen
* Weight: 130 gram
* Size: 120.5 x 63.5 x 10.85mm
* 1GHz Qualcomm MSM 7227 A processor
* Android 4.0 (Ice Cream Sandwich)
* Memory: ROM 4 GB, ca 2.5GB accessible to the user, RAM 512 MB
* Supports Micro SD memory card up to 32 GB
* 5.0 MP AF camera with 4 x digital zoom
* Mobile standards: HSDPA (7.2Mbps) /HSPA/HSPA+/UMTS/GSM/GPRS/EDGE
* Audio standards: MP3, AAC, AAC+, midi, AMR-NB
* Video standards: MPEG4, H.263, H.264
* Wireless communications standards: Bluetooth™ 2.1, A2DP1.2, GPS, WiFi 802.11 b/g/n
* Battery capacity: Li-ion1600 mAh
* FM radio

ZTE is the 4th biggest handset manufacturer in the world according to IDC, a leading provider of global ICT market research and advisory services.

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