Ever since its launch, Windows Phone has faced criticism for lacking a broad app selection compared with its main mobile OS competitors. Microsoft is out to convince users otherwise, and in a rather cheeky move, has launched the Switch to Windows Phone app for Android. Available now on the Google Play store, the app takes note of all the software currently on your Android handset and suggests official WP8 apps that correspond to what's on your phone, or apps that match up best if official versions aren't available. The results can also be saved and recalled using an app of the same name for WP8 to make installing those alternatives that bit easier. You may remember a similar app for PCs called Welcome Home to Windows Phone that Nokia put out last year, which uses the same app-matching search tech from Quixey.
Microsoft has also taken this opportunity to launch a new ad campaign (embedded after the break) pumping itself up as a sensible alternative to the Android / iOS battles, timed perfectly to arrive with this app. Assuming you have the requisite devices handy, hit the source links to install the software and let us know how good it is at finding a match.