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Apple named most innovative company in the world for 9th consecutive year

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A recent survey of 1,500 senior executives conducted by The Boston Consulting Group has named Apple the most innovative company in the world nine years running.

The findings capture executives' views of their own innovation plans, as well as their opinions of other companies' innovation track records. As in past surveys, the 2013 results reveal the 50 companies that executives rank as the most innovative, weighted to incorporate relative three-year shareholder returns, revenue growth and margin growth.

It has been suggested that Apple has lost its innovative edge. Some would dismiss the iPhone 5s as it so closely resembles the iPhone 5. In truth, Apple always challenges itself to push the envelope. Apple CEO Tim Cook understands that to survive in tech means the constant pursuit of innovation. In a recent Businessweek profile on Apple's executive team, Cook pointed to Nokia as a reminder "to everyone in business that you have to keep innovating and that to not innovate is to die."

The pundits may not appreciate Apple's innovations, but senior executives from hundreds of companies across the globe sure seem to.

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