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Dutch theme park taking advantage of iBeacons

Steve Sande
Steve Sande|@stevensande|January 28, 2014 4:00 PM

During yesterday's Apple earnings call, CFO Peter Oppenheimer brought up the fact that Apple has installed iBeacon technology throughout a number of Apple Stores to provide customers with information on products and their location in the stores. Now iPhoned, a Dutch iPhone-centric website, says that a Dutch theme park will be using iBeacons starting in March to provide visitors with information.

The theme park, Fluwel's Tulpenland (Tulip Land), specializes in displaying Dutch tulips. As the first theme park in Europe to use iBeacons to provide additional information to visitors, Fluwel's Tulpenland went to an Amsterdam startup, LabWerk, to implement the technology. The Fluwel's Tulip Land app will be available for the annual opening of the park on March 29.

Relevant information about each section of the park is displayed on visitors' phones as they get near an iBeacon. Floris Boekel of LabWerk was interviewed by iPhoned and noted that the challenge of iBeacons lies with discovering the potential of the technology. "In addition to the future of iBeacons in retail, museums and theme parks, we see great potential (for example) in events and care."

Thanks to Gijs Ettes of iPhoned.nl for the tip.