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Love is in the air starts today

Love is in the air, everywhere I look around... And it's certainly kicking off in all the major capital cities of Azeroth and Outland today. If you want a Peddlefeet pet or to kick Apothecary Hummel and his cronies out of Shadowfang Keep yet again, now's the time. Love is in the air 2014 runs from February 10 to February 24.

The official Blizzard post makes no mention of any updates for 2014, so as far as we can tell no additional love has been added to this holiday. We can confirm that the drops have not been upgraded and are still ilvl 480. That being the case, burgeoning lovers can check out 2013's Overachiever guide to all the achievements, pets, items and more that the holiday brings to players. And if you want to get your love on in the real world, check out this weekend's guide to making heart-shaped candy!

This is another of those fun holidays that sends you off a'hunting for the race-class combinations that elude the average player in order to shower them with rose petals for Fistful of Love. If you're one of the rarer race-class combinations, you can often peddle your services by agreeing to be showered with rose petals outside a faction capital. It's a tough job, but someone's got to do it.

But the most important thing, in my book, is to kill the three apothecaries on every character, every day, just for a chance at the Big Love Rocket from the heart-shaped box the bosses drop. I've got 14 90s. This year it's mine.