eBay snags a startup that helps you try clothes on virtually

Buying clothes online while you're lazing around in your underwear is a wonderful thing, but the tricky part is figuring out if that ironic t-shirt really flatters your figure. That's why eBay just bought a company called PhiSix -- the team's tech turns patterns and pictures of clothing into 3D models you can virtually try on.

Those clothing models get draped on a virtual avatar (instead of your own body) so you get a sense of how the actual articles fit and move. If you punch in a few basic measurements, it'll even spit out size recommendations tailored to your frame. The company eventually plans to extend those virtual dressing rooms beyond its own site to third-party retailers that use its enterprise service, so it may not be long before you can model that pair of Spanx you've been eyeing up. eBay wants to try bringing the experience to brick-and-mortar stores too, but modeling outfits in scenarios like "walking down the street or hitting a golf club" seems a little much when you can just try everything on yourself.