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Poll: Tim Cook promises new product categories

Erica Sadun, @ericasadun
February 28, 2014
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The Wall Street Journal recently interviewed Tim Cook, who revealed "that Apple plans to enter a new category this year."

"There will be new categories. We're not ready to talk about it, but we're working on some really great stuff," Mr. Cook said. When asked whether a new product category could mean an improvement on an existing product like an iPad Air, a lighter version of its tablet computer, or new services such as mobile payments, Mr. Cook declined to comment.

He said that anyone "reasonable" would consider what Apple is working on as new categories.

Cook has promised new categories in the past, making us wonder have we seen these new categories already (like the iPad Retina mini) or is he talking about new new categories rather than referring to old new categories that have been under development since at least last year but are yet to appear.

What do you think? Vote in our poll.

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