Latest in Gaming

Image credit:

Zenimax Media files trademark for 'Nuka Cola'

Earnest Cavalli, @joystiq
April 16, 2014
Share
Tweet
Share

Sponsored Links

Bethesda Softworks parent company Zenimax Media recently filed three separate trademark applications with the United States Patent and Trademark Office for the term "Nuka Cola," a phrase that should be very familiar to Fallout fans.

Not just the favorite carbonated beverage of the post-apocalypse, Nuka Cola is also a handy energy source, and wily vault dwellers have even been known to craft the sugary goop into a deadly weapon. While it's currently unclear what Zenimax plans to do in the event the trademark is granted, it is notable that the applications were filed "based on intent to use," as opposed to "based on use in commerce," despite the fact that Nuka Cola appears frequently in both Fallout 3 and Fallout: New Vegas. This suggests that instead of attempting to protect an existing product, Zenimax has new plans for the Nuka Cola name.

When contacted, Zenimax offered no further information, but we can be reasonably sure the media company is not planning to launch a line of Fallout-themed soft drinks. Two of the trademark applications apply specifically to computer games and related electronic services, while the third applies to branded clothing items. About a year ago, Zenimax renewed its trademark on the Fallout name, however, so it's possible this Nuka Cola trademark may tie in to any upcoming sequels Bethesda has planned for the roleplaying franchise.
[Image: Zenimax Media]





All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Presenting the Best of CES 2021 winners!

Presenting the Best of CES 2021 winners!

View
Bloomberg: 'Cyberpunk 2077' full development didn't start until 2016

Bloomberg: 'Cyberpunk 2077' full development didn't start until 2016

View
Canon made a site that lets you 'take photos' from a real satellite

Canon made a site that lets you 'take photos' from a real satellite

View
Philips Hue module turns any light switch into a smart switch

Philips Hue module turns any light switch into a smart switch

View
Netflix buys Gal Gadot's spy thriller 'Heart of Stone'

Netflix buys Gal Gadot's spy thriller 'Heart of Stone'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr