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Character service pricing going up for those paying in pounds

Though character service pricing has always seemed high, if you're paying for WoW in pounds sterling then soon you're going to have to pay a bit more. Presumably, this is to bridge the difference in value between the pound and the euro, but Blizzard's description of the price change as an adjustment to ensure they're offering the "best entertainment value" doesn't really sell it -- as pages of unhappy commenters can attest to. If you're in the market for character services, here's the new pricing, in effect April 30th:

Takralus
Name Change .................................................... Current Price: £6 | New Price: £7
Pets ....................................................... Current Price: £9 | New Price: No change
Helms ................................................... Current Price: £10 | New Price: No change
Appearance Change ...................................... Current Price: £12 | New Price: £13
Guild Name Change ....................................... Current Price: £15 | New Price: £17
Character Transfer ........................................ Current Price: £15 | New Price: £17
Race Change ................................................. Current Price: £15 | New Price: £17
Mounts ................................................ Current Price: £17 | New Price: No change
Faction Change ............................................. Current Price: £20 | New Price: £22
Guild Transfer ..................................... Current Price: £25 | New Price: No change
Guild Faction Change ......................... Current Price: £30 | New Price: No change
Level 90 Character Boost .................... Current Price: £40 | New Price: No change
Guild Transfer and Faction Change .... Current Price: £50 | New Price: No change