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EA's Ultimate Team card sales grew 60% in the last year

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Sales for EA's Ultimate Team modes in FIFA, Madden and NHL grew 60 percent year-over-year on a non-GAAP basis (Generally Accepted Accounting Principles), the publisher noted in its 2014 financial earnings report. Additionally, EA said its Ultimate Team services "generated more than $380 million" in fiscal 2014, and that Madden Ultimate Team alone saw a 90 percent year-over-year growth.

First debuting for NCAA Football 14 and NBA Live 14 last year, Ultimate Team is a trading card-collecting game mode that's driven EA's digital revenue for a number of years in its other sports games, such as Madden NFL and FIFA. FIFA's digital revenue alone topped $145 million in the first half of the fiscal year, as the publisher revealed in late October. EA reported its fiscal 2014 earnings today, showing a net revenue of $1.12 billion in the fourth quarter of 2014, down from $1.21 billion during the fourth quarter last year.
[Image: EA Sports]



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