iTunes Radio eyes local reach with broadcast content and focused ads

Billy Steele
B. Steele|05.30.14

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In this article: apple, itunes, itunesradio, radio

The Beats Music purchase may help Apple compete with Spotify, but iTunes Radio remains focused squarely on Pandora. According to a report from The Information, Apple is said to be working on local advertising while serving up content beyond the scope of musical selections with a hand from broadcast stations. iTunes Radio has yet to take off, and adding items like talk radio and more could give the platform a major boost. Items like ESPN's daily slate and your favorite team's hometown coverage are but a couple of examples that could make for a compelling station menu. There's also the ads. They make money. If the folks in Cupertino can get local -- or even regional -- content, advertisers in those markets may be more apt to spend promotional dollars there. iHeartRadio has shown the interest in streaming broadcast programming with its apps available on mobile platforms and preinstalled in a number of automobiles. With CarPlay on the way, an expansion of iTunes Radio makes the upcoming in-car offering a much more enticing addition.

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