Heart of the Valorous active this weekend

Heart of the Valorous returns yet again. The buff will be active starting Friday, July 11 at 9:00 a.m. PDT, through Monday, July 14 at 9:00 a.m. PDT. Heart of the Valorous increases all Valor Point gains by 100%.

We're curious if these buffs will become a weekly occurrence until the release of Warlords of Draenor. While a Valor buff is certainly nice to have, it loses its luster with each repetition. If the intent of the buff is to keep people playing until Warlords, something more compelling will need to come along sooner or later.