World of Warcraft's Chinese partner sees increase in profit and revenue

Justin Olivetti
J. Olivetti|08.18.14

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World of Warcraft's Chinese partner sees increase in profit and revenue
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Earlier this month, Blizzard claimed that a "disproportionate" amount of its 800,000 lost World of Warcraft subscribers were from the east. While that may be, China is doing quite well with the studio's games.

Gamasutra reports that Blizzard's partner in the region, NetEase, posted a "modest rise" in both profit and revenue during the second quarter. The company reported revenue of $376.6M, a rise of 13% from last year. This financial summary includes NetEase's own titles along with World of Warcraft, StarCraft II, and Hearthstone. Hearthstone was singled out as a "strong earner" due to its recent launch in the region.

Both Blizzard and NetEase are working to bring Diablo III and Heroes of the Storm to the country in the future.
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