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Apple announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

Apple Unveils iPhone 6

Apple means business today, folks. Tim Cook today skipped over the usual listing of impressive sales figures and instead we jumped straight to two new iPhone models.

As anticipated, Apple has announced a new 4.7-inch iPhone dubbed the iPhone 6 and a larger screened 5.5-inch iPhone dubbed the iPhone 6 Plus.

Here's what we know so far:

Apple is calling the display technology "Retina HD" and is touting it as a new generation of display technology. The respective pixels for each model are 1334 x 750 and 1920 x 1080.

The glass on the new iPhone models is ion-strengthened. In other words, this baby is more resilient than previous models.

As for the dimensions, it's just as thin as all the leaks made it out to be.

The 4.7-inch model is just 6.9 mm thick while the 5.5-inch model is just 7.1 mm thick. By way of comparison, the iPhone 5s -- already thin its own right -- measures in at 7.6 mm. Suffice it to say, the new iPhone models are unbelievably thin.

What's more, battery life on the iPhone 6 models are out of this world. The iPhone 6 sports 11 hours of Wi-Fi web browsing while the iPhone 6 Plus sports 12 hours of Wi-Fi browsing. Talk time comes in at 10 hours and 24 hours respectively.

WOW.

The iPhone 6 will retail for $199 while the iPhone 6 Plus will start at $299 for the 64GB model.