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Tim Cook says Apple Watch can control the Apple TV and hints at other uses in full-length Bloomberg interview

Yoni Heisler
Yoni Heisler|@edibleapple|September 23, 2014 10:00 AM
Apple Unveils iPhone 6
BloombergBusinessweek over the weekend published their full-length interview with Apple CEO Tim Cook. The full interview contains a number of interesting tidbits that, for whatever reason, didn't make it into the print version of the story.

Of particular interest are Cook's comments regarding the Apple Watch and what it may be used for in the future, namely controlling connected devices within a household.

Cook: I love operating my Apple TV from the watch. I don't have to worry anymore about the remote falling through the cushions of the sofa.

BW: I don't recall seeing an Apple TV app for the watch.

Cook: There's-I don't think we showed this. I've got a little advance copy. And so it will operate your Apple TV, and you can imagine that it can control other things as well.


And because you're not searching for yet another object in your home to get to, this is an object that's attached to you. There's loads of things that you can do with it.

The list that we've come up with is really long. But frankly speaking, as we open it up for developers, it's going to get a lot longer, because they're going to come up with things that we haven't even begun to think about.

Of course, the first thing that comes to mind is Apple's HomeKit, a framework originally introduced during this year's WWDC event. Apple hasn't yet made a huge leap into the world of connected devices, but with the introduction of HomeKit and the eventual rollout of the Apple Watch, one can only imagine that their interest in particular space will become more apparent in the coming months.

Cook also spoke of a more mature Apple, noting that the recent Apple-IBM deal wouldn't have happened in years past on account of Apple's inherent desire to go it alone.

No, we wouldn't have done it at all, because we would have said, we need to do it on our own or we don't need to do it. What I think we've now done is we've introduced another alternative, a partner alternative. And I think we've learned from-particularly in the last several years, working with so many carriers-we've learned that we can partner.

Tim Cook doesn't often sit down for full-length and in-depth interviews so this one is well worth reading in its entirety. Cook talks at length about a number of varied topics, from how he'll know if the Apple Watch is a hit to how the Apple of today is run differently than it was even just a few years ago.
Tim Cook says Apple Watch can control the Apple TV and hints at other uses in full-length Bloomberg interview