Apple reportedly acquiring digital magazine startup Prss

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Kelly Hodgkins
September 24th, 2014
In this article: acquisition, Apple, Prss
Apple reportedly acquiring digital magazine startup Prss
According to TechCrunch, Apple may be acquiring Dutch startup Prss. Prss was founded in 2013 by Jochem Wijnands and Michel Elings of Trvl magazine, which was one of the first iPad newsstand magazines and received accolades in 2010 for its photo-centric design.

At Prss, Wijnands and Elings created a web-based tool that allowed users to design iPad-based magazine content for Apple's Newsstand service. The web app used a drag-and-drop interface and supported collaboration, allowing a team to produce a digital magazine without touching a line of code.

The acquisition was reported first by Dutch blog iCulture, which noted that several Prss employees from the now closed service, including co-founder Elings, had moved to Palo Alto and the San Francisco Bay area. Apple has not officially announced the acquisition, but when pressed by TechCruch, the company released its usual statement regarding acquisitions. "Apple buys smaller technology companies from time to time, and generally we do not discuss our purpose or plans," confirmed the company.
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