The world of fashion and the world of Apple collide today in Paris at the famed Colette fashion boutique. Rather than a runway walk of skinny models wearing the latest couturier styles, Apple and Colette are showing off next year's fashion -- the Apple Watch.
The event started at 11 AM local time, with a long line snaking outside the retailer's shop on Rue Saint-Honoré. TUAW sister site Engadget says that Colette is displaying both versions -- 38mm and 42mm -- of the Apple Watch, with most of the watches being from the Apple Watch Sport Collection. Being that the display was at Collette, it wasn't surprising that several watches from the Apple Watch Edition Collection were also on view. Those watches feature 18-karat gold casings, sapphire displays, and an expected price tag of up to US$1,200.
Apple senior vice president of design Jony Ive was on hand with his buddy and new Apple designer Marc Newson. Both had their pictures snapped with fashion notables such as Karl Lagerfeld and Vogue magazine's editor-in-chief Anna Wintour.
Apple invited fashion industry bloggers and editors to the September 9 launch event as well, as the company is planning on positioning Apple Watch as not only a consumer product, but as a fashion accessory as well.
[Image credit: Papasoey/Instagram]