Apple Watch to grace the November cover of Vogue China

While we still don't have a firm release date for the Apple Watch, it's already apparent that Apple is intent on touting the device as much for its fashion and design aesthetic as its technical capabilities.

Just last week, the Apple Watch made an official appearance at the famed Colette fashion boutique in Paris as part of Paris Fashion Week. And now comes word via The Business of Fashion that Chinese supermodel Liu Wen will be sporting the Apple Watch on the upcoming cover of Vogue China.

The Business of Fashion was able to catch up with Vogue China's editor in chief Angelica Cheung who provided some background as to how the Apple Watch managed to make its way onto the cover of a fashion magazine.

"When Jonathan Ive and Tim Cook talked me through how they developed the concept of the Apple Watch from the beginning, I was impressed by their thoughts and passion for the project," Angelica Cheung,Vogue China's editor-in-chief, told BoF, discussing her first impressions of the product. "Then I saw the watches and thought they looked rather good; some are sporty and others are very classic and elegant. At the same time, they all have so many functions that would be useful in our daily life. I just thought that they combined technology, style and functionality and were very modern and, therefore, perfect accessories for the modern-day woman which is what the Vogue China woman is about."

Apple over the past year has made a number of interesting fashion oriented hires, from Angela Ahrendts to former Yves Saint Laurent CEO Paul Deneve. Going forward, it'll be interesting to see how advertising for the Apple Watch takes shape on a global scale. If what we've seen so far is any indication, it stands to reason that Apple Watch marketing will be uniquely different than anything Apple has ever done before.