Amazon launches its own line of household goods, starting with diapers

Billy Steele
B. Steele|12.04.14

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Billy Steele
December 4, 2014 4:29 PM
Amazon launches its own line of household goods, starting with diapers

Amazon already sells diapers and wipes in bulk, but now it's looking to give Prime subscribers an option of its own. The online retailer's new Elements program will do just that, and the first two products it's selling with the so-called transparent origins are the aforementioned baby supplies. Amazon touts its ability to offer a load of info on both of the items ranging from where they were made to a detailed ingredients list. In fact, scanning the package with the outfit's app will serve up all of the info right on your mobile device, right down to the expiration date. Just like the existing diaper and wipe options, you'll be able to opt in to Subscribe and Save automatic refills to save a little coin. On a regular pack of size 3 diapers, Elements pricing is less than comparable quantities from popular all-natural brand Babyganics ($10 for 40 vs. $14 for 31). These two products appear to be just the beginning as the company's aim at "everyday essentials" could likely include cleaning products and more. Of course, we'll need to see what those other offerings are before we nix the weekly trip to Whole Foods.

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