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Apple kicks off new "Change is in the Air" advertising campaign for iPad Air 2
Apple on Sunday released a new advertising campaign highlighting the iPad Air 2. Unlike the earlier "YouVerse" ads that focused on one person, the new "Change is in the Air" campaign provides a montage of all the different ways people are using the iPad in work and play.
iPad Air 2 isn't just the thinnest and lightest iPad we've ever created. It's the most powerful. From the studio to the classroom, the field to the garage, it's helping people discover new and better ways to do the things they love. Imagine what you'll do with it.
Apple created a new web page for the marketing push and released a one-minute video clip that aired during Sunday's lineup of football games. The ad, available on Apple's YouTube channel, features the song "Who Needs You" by The Orwells.
