Color us intrigued. Apple seldom offers discounts on any of its devices outside of Black Friday, and yet it just launched a short, US-only promotion (PDF) that gives Apple TV buyers free $25 iTunes gift cards to jumpstart their media libraries. There's no major strings attached -- you just have to buy the device between now and March 5th to get the bonus credit. It sounds like a solid deal, but you may not want to rush to the store right away. The promo comes hot on the heels of rumors of a next-generation Apple TV, which suggests that the crew in Cupertino may be clearing out inventory ahead of a new model. If you're not worried about owning the latest and greatest, though, it's a tempting offer.