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Apple to cull Bose products from retail stores

bose apple store


A longtime staple of Apple retail stores, audio products from Bose are now set to be axed from Apple's shelves as early as next week, MacRumors reports. Apple hasn't yet -- and likely won't -- publicly weigh in on the decision to remove the popular brand from its brick-and-mortar chain, but the decision is almost certainly tied to the company's recent acquisition of Beats Electronics.

Beats has most recently popped up in headlines also related to Bose, as the latter's new partnership with the National Football League has led to a mandate that players not wear Beats headphones in any context related to the sport, including interviews. San Francisco quarterback Colin Kaepernick was the first victim of the new policy, and was slapped with a $10,000 fine after he was seen wearing a pair of the popular headphones -- which he has appeared in commercials for -- after Sunday's game.