Amazon (sort of) offers limited ad-supported streaming now, by letting non-Prime users watch a limited selection of Prime shows with commercial breaks. If the Post's report proves accurate, the launch of a larger ad-supported streaming service may mean that the current version successfully enticed Amazon customers to buy Prime. Amazon recently scored a deal to stream classic HBO programs like The Sopranos and Six Feet Under in a minor coup over Netflix. But it still has less than a tenth of its competitor's size -- and we imagine that "free" looks pretty good to a lot of users, ads or not. So far Amazon hasn't commented on the matter, but we've reached out for more information.
Update: Amazon told us it has "not announced any plans to offer an ad-supported video streaming service." That doesn't mean that it won't, though, so let us translate that into non-PR-speak for you: "No comment." Its full statement is below.
We currently offer the first episode of some television shows free with ads through our First Episode Free feature on Amazon Instant Video, and there are display ads on some short videos such as movie and game trailers. We're often experimenting with new offers and experiences for customers, but we have not announced any plans to offer an ad-supported video streaming service.