Latest in Bose

Image credit:

Bose wants to launch a streaming music service

1 Shares
Share
Tweet
Share
Save

Sponsored Links

Bose doesn't want to rely solely on fashionable audio gear to compete with the likes of Beats and Sonos --it's venturing into the online music space, too. Hypebot highlights a job listing for a senior designer that would help shape a "next generation streaming music platform" and a matching "ecosystem of products." Just what it would entail isn't clear, but the future recruit would ideally have experience at a big-name streaming service, whether it's Beats, Pandora or Spotify.

We've asked Bose if it can elaborate on its plans, although it's likely still early in development if it hasn't hired key architects. It's not hard to see where the company could go, though. A music service would give Bose a direct equivalent to Beats Music, at a minimum; it's something to pitch to customers at the same time as they pick up new headphones. That could create problems for Bose's relations with Apple in the long run, since it only recently got some products back into Apple stores. The crew in Cupertino may be less than enthusiastic about selling devices that undermine Beats headphones, Beats Music and iTunes in one fell swoop.

However, a music service may play an important role in networked devices like the company's SoundTouch speakers. It would give newcomers something to play without having to check out competitors, and might keep them locked to buying Bose hardware in the future. There's no telling that such a strategy would work -- Sonos' speakers have done well without a first-party service, thank you -- but it could give Bose an advantage in the increasingly cutthroat home audio world.

[Image credit: Jimmy Thomas, Flickr]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1 Shares
Share
Tweet
Share
Save

Popular on Engadget

The 2019 Engadget Holiday Gift Guide

The 2019 Engadget Holiday Gift Guide

View
Intel unveils its first chips built for AI in the cloud

Intel unveils its first chips built for AI in the cloud

View
Disney+ cuts off 'Simpsons' jokes with widescreen episodes

Disney+ cuts off 'Simpsons' jokes with widescreen episodes

View
Apple may reveal its 16-inch MacBook Pro tomorrow

Apple may reveal its 16-inch MacBook Pro tomorrow

View
Elon Musk: Berlin 'gigafactory' will build Teslas starting with the Model Y

Elon Musk: Berlin 'gigafactory' will build Teslas starting with the Model Y

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr