Marsh Supermarkets, inMarket create iBeacon platform that extends to Apple Watch
Marsh Supermarkets - which operates 81 supermarkets under the Marsh, O'Malia's Food Markets, and MainStreet Market locations in Indiana and Ohio - and retail mobile marketing firm inMarket today announced the launch of a new iBeacon platform that allows users of the Marsh and the inMarket List Ease apps to be alerted as they move through the stores.
The big news, though, is that the inMarket Proximity iBeacon platform is the first announced that will work with Apple Watch. According to Amit Bhardwaj, the senior director of customer loyalty for Marsh Supermarkets,
"iBeacons have created new ways to connect with mobile shoppers in the store, and inMarket allows us to reach many of our shoppers through the apps they love and use everyday. Now with wearable integration, shoppers who use Apple Watch will enjoy the same digitally-augmented, real-world shopping experience."
The idea is that shoppers wearing Apple Watch will be able to opt into receiving recipes, offers, and alerts as soon as the device becomes available and the apps are updated. The video below shows just how the inMarket Proximity SDK works with the List Ease app to provide shoppers with a shopping list on their wrists that can be checked off with a tap.
