Apple releases calligraphy video to celebrate upcoming Hangzhou store

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Kelly Hodgkins
January 20th, 2015
In this article: Apple, retail
Apple releases calligraphy video to celebrate upcoming Hangzhou store

Apple China
To create excitement for its upcoming Hangzhou retail store, Apple today posted a video to its Chinese website that depicts a mural on the outside of the store. The video shows the mural being painted by well-known calligrapher Wang Dongling.

According to reddit user Studyro (via Business Insider), the writing is a Chinese poem, West Lake, written by poet Su Shi of the Song Dynasty, who died in 1101.

The light of water sparkles on a sunny day,
and misty mountains lend excitement to the rain.
I like to compare the west lake to "Miss West".
Pretty in a gay dress, and pretty in simple again.

The poem reportedly was selected because it describes West Lake in Hangzhou, the location of the Apple Store.

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