Latest in 1984

Image credit:

31 years ago, Apple's iconic "1984" ad was broadcast nationally

Yoni Heisler, @edibleapple
January 22, 2015
Share
Tweet
Share

Sponsored Links



31 years ago today, Apple's legendary "1984" commercial was broadcast nationally during Super Bowl XVIII. The advertisement, directed by the famed Ridley Scott, is to this day still considered one of the top commercials of all time. Over the years, the commercial won innumerable awards, including a 2003 Hall of Fame award from the World Federation of Advertisers.

In celebration of the commercial's 30-year anniversary, former Chiat/Day ad executive Steve Hayden sat down with Forbes last year and relayed a few interesting tidbits surrounding the creation of the advert. For example, Hayden noted that a memo from Steve Jobs regarding the tone of the commercial simply stated, "Stop the world in its tracks."

As an additional point of Apple trivia, the commercial, contrary to popular belief, did not only air once. Rather, the commercial in its entirety aired once nationally but actually debuted on December 31, 1983 on a TV station in Twin Falls, Idaho. The timing here was no accident. December 31 was chosen so that the advert could be eligible for that year's advertising awards. The location was also no accident as the nighttime viewing audience in Twin Falls, Idaho wasn't exactly large.









In this article: 1984, advertising
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Scientists find neutrinos from star fusion for the first time

Scientists find neutrinos from star fusion for the first time

View
Amazon will give its US frontline workers a $300 holiday bonus

Amazon will give its US frontline workers a $300 holiday bonus

View
The best Black Friday tech deals that are already available

The best Black Friday tech deals that are already available

View
Apple's Intel-powered MacBook Air falls to $799 ahead of Black Friday

Apple's Intel-powered MacBook Air falls to $799 ahead of Black Friday

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr