Twitter tests pages that collect tweets about places and products

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Twitter tests pages that collect tweets about places and products

Twitter started life as a way to let your friends know what you were doing and thinking. But everyday the glorified status update service evolves in an attempt to be all things to all people and, more importantly for its bottom line, all companies. Twitter is experimenting with pages dedicated to specific products and places. This is a little different from the new event specific feeds and the dedicated buy button that debuted last year. Rather than just a button a company can embed in a tweet, this is basically a profile dedicated complete to a product. That includes a photo or a video about it, plus a description, price and, obviously, the option to buy it. But, just as important, below that you'll find a bunch of relevant tweets, including posts about the product from people you follow, news updates from the company itself or other related content. And of course, similar pages can be built for places such as restaurants or museums. Twitter is also allowing tastemakers and brands to curate their own collections of places and goods. So, if you needed to find all of the products that Demi Lovato has endorsed you could in one quick trip to Twitter.

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