The new Bubble Wrap is losing its pop

Bubble Wrap is one of mankind's greatest inventions. It protects our online orders from becoming rubble in a delivery van, but more importantly, it doubles as pure, joyous entertainment. Pop, pop, pop. There's nothing quite like it. That's why we were shocked to hear that Sealed Air, the creator of Bubble Wrap, has developed a new version that doesn't pop. But wait! Before you grab your digital pitchfork, understand that there's some method to the madness. Bubble wrap, due to all that trapped air, takes up a ton of space in company warehouses and delivery trucks. iBubble Wrap, its potential successor, is sold in super-thin sheets and inflated later on with a pump. It takes up roughly one-fiftieth of the space, meaning more can be shipped to and stored by e-commerce companies.

The downside? The bubbles are formed from long, interconnected columns, so they won't pop under normal pressure. We're all for cost efficiencies and anything that reduces our carbon footprint, but can't we have a version that keeps the addictive pop too?

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