These are the Amazon UK 'Prime Day' deals you should know about

Ready for some deals? Today is Amazon's so-called "Prime Day," an exclusive 24-hour promotion for people that have signed up to Prime. Yes, it's a marketing gimmick, but if you're already paying for the service -- or have been debating a subscription recently -- there are some worthwhile gadgets being sold on the cheap. Some of the daily deals last until midnight, but in typical Amazon fashion there are also "lightning" discounts that will only be available for shorter periods. To take advantage of everything decent, you'll probably need to drop in sporadically or keep an eye on social media.

Already, there are some deals that could be worth your hard-earned cash. Amazon's Fire TV Stick has been dropped to £19, which is 46 percent off its regular price (£35). The beefier Fire TV has been reduced by £20 to £59 and the Fire HD 7 tablet is now half price -- £59, rather than £119. Outside of Amazon's hardware family, you might also be interested in a 1TB PlayStation 4, which is being sold with a PlayStation TV microconsole, Destiny, Ultra Street Fighter IV and three months of PlayStation Plus for £329. On the Microsoft side, you can pick up a 1TB Xbox One with an extra wireless controller and a copy of Halo: The Master Chief Collection for the same price. If you're looking for a fitness tracker with a difference, the Microsoft Band will also be sold later today for £118.99. To avoid disappointment, best keep your eyeballs locked on this page until midnight.