Indiegogo rebrands charity as Generosity(.com)

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Indiegogo rebrands charity as Generosity(.com)

Indiegogo will rebrand Indiegogo Life, its service to raise money for good causes, as Generosity.com. Launching later today, the platform will charge no fees, set no deadline and use Indiegogo's backend to run each campaign, much as it has done for the past year. The site will (re)launch with four new high-profile initiatives that require your cash, including helping Syrian refugees start new lives and funding STEM education for girls. It's another high-profile break with rival crowdfunding site Kickstarter, which had to break its own rules to launch a campaign to help Syrian refugees. It's also interesting that Indiegogo has opted to take its name off the service, perhaps showing a degree of self-awareness that its online reputation isn't the best.

Update: The site hasn't gone live yet, but we've been told that the site will be branded as "Generosity by Indiegogo," so ignore that line about it being aware of its own terrible reputation.

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