LG to launch high-end appliance lineup at CES

The items will be released under a separate brand called 'LG Signature.'

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Mariella Moon
December 23, 2015 3:55 AM
In this article: appliances, CES, CES2016, gear, home, lg, LGSignature
LG to launch high-end appliance lineup at CES
You wouldn't usually associate LG with luxury appliances, but that could change with the introduction of its new lineup. The Korean company is preparing to launch premium home appliances at CES 2016, and the products will be released under a distinct brand called "LG Signature." It's keeping details hush-hush as of now, but it did reveal that the first appliances out of the lineup are a television, a refrigerator, an air purifier and some washing machines.The company's blog post says LG formed a team within the company to create those devices with input from "leading design experts." Also, the upcoming appliances have apparently been "stripped of all features that detracted from the brand's spirit," which could mean sleek, minimalistic designs. CES 2016 is only a couple of weeks away, but if high-end appliances get you going, you can view some vague silhouettes of the upcoming products on the new brand's website.
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