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Facebook will urge every adult to vote in the General Election

Matt Brian, @m4tt
02.04.15
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If canvassers, flyers and TV debates weren't enough, Facebook is going to play its part in getting Brits to vote in this year's General Election. For tomorrow only, the social network will host the "largest ever voter registration campaign," its first in the UK, prompting eligible (read: adult) users to register to vote. Facebook is working with the Electoral Commission to place reminders in eligible users' Newsfeeds and will also add a new "Life Event" to profiles that will tell friends and family that they've registered.

The thinking behind this is clear: Facebook welcomes 35 million people every month, which is more than the number of people who voted in the 2010 General Election, when 29 million votes were recorded. By motivating Facebook-loving adults, the Election Commission hopes it can spur voter turnouts or even just remind people that it's now possible to register to vote online. If you're one of millions who use Facebook's official mobile apps, expect to see the following notice in your Newsfeed tomorrow:

[Image credit: Conservatives, Flickr]

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