Latest in Acceleratedmobilepages

Image credit:

Google wants to make mobile web browsing faster

Billy Steele
10.07.15
Share
Tweet
Share

Sponsored Links

Let's face it: a lot of those beautifully-designed websites, feature articles and media don't translate well for those browsing on a mobile device. To improve the speed and efficiency of the mobile web, Google has announced the Accelerated Mobile Pages (AMP) Project. Through the initiative, Mountain View is looking to leverage existing HTML tech to help publishers build "light-weight" sites that load faster, even if they contain video, animations, slideshows and other items that typically require significant bandwidth. "We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant," a blog post announcing AMP explains. Google has already used AMP's HTML open framework for Search and its other apps/services (like News) could see the tech as well. The company already has around 30 publishers on board, including Twitter, Pinterest, WordPress and LinkedIn. Of course, Google isn't the only one improving mobile browsing as Facebook varies how your News Feed loads based on your connection.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

You can report traffic snarls in Google Maps for iOS

You can report traffic snarls in Google Maps for iOS

View
Wirecutter's best deals: Sony's DualShock 4 controller drops to $35

Wirecutter's best deals: Sony's DualShock 4 controller drops to $35

View
Lyft will give people free and discounted rides to job interviews

Lyft will give people free and discounted rides to job interviews

View
Mark Zuckerberg defends free speech on Facebook

Mark Zuckerberg defends free speech on Facebook

View
Latest NVIDIA Shield TV Pro leak shows a bigger, better remote

Latest NVIDIA Shield TV Pro leak shows a bigger, better remote

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr