Latest in Gear

Image credit:

Former Android boss Andy Rubin could be coming back to phones

A rumored new hardware startup would sell straight to consumers.
11 Shares
Share
Tweet
Share
Save

Sponsored Links

It's been a little bit over a year since former Android boss Andy Rubin left Google entirely to start a hardware startup incubator called Playground Global. Now, it sounds like Rubin is going to get back in the Android game, albeit indirectly. A report from The Information claims that Rubin is trying to recruit people to start a new smartphone company, likely funded through Playground Global. It's not clear if Rubin would be an advisor or play a more active role in managing and operating the company, but either way his vast experience with Android would be helpful for a new hardware company trying to get off the ground.

How Rubin's new company would stand out from the vast number of smartphone manufacturers already selling Android phones also remains in question, but it sounds like it would follow the direct-to-consumer model that manufacturers like Motorola, OnePlus and numerous others have followed in recent years. It's way too early to say whether this new venture can find a market and turn a profit, the latter of which has been pretty difficult for manufacturers big and small lately. Still, it's intriguing to see one of the fathers of Android potentially get back into the phone game -- we're hoping Rubin's new company can bring something new to the table.

[Image credit: Yoshikazu Tsuno/AFP/Getty Images]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
11 Shares
Share
Tweet
Share
Save

Popular on Engadget

The 2019 Engadget Holiday Gift Guide

The 2019 Engadget Holiday Gift Guide

View
Amazon discounts the Echo Show 8 by $30 before it's available

Amazon discounts the Echo Show 8 by $30 before it's available

View
Twitch makes it easier for first-time streamers to get started

Twitch makes it easier for first-time streamers to get started

View
UEFA Champions League is coming to CBS All Access in 2021

UEFA Champions League is coming to CBS All Access in 2021

View
'Minecraft Earth' early access arrives in the US

'Minecraft Earth' early access arrives in the US

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr