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Five reasons why crowdfunding projects fail

A few things to consider before quitting your day job.
Daniel Cooper
Daniel Cooper|@danielwcooper|March 4, 2016 1:00 PM

Engadget was an early proponent of crowdfunding and has helped many exciting gadgets become a reality. The only downside of this is that my inbox now overflows with Kickstarter and Indiegogo pitches looking for similar treatment. In 2015 alone, I received almost 1,400 emails relating to campaigns on those two websites. It may be a chore to get through them all, but it's also given me plenty of time to pinpoint what makes a successful campaign. So, before you quit your day job, save yourself some heartache.

Gallery: Why crowdfunding projects fail | 7 Photos

  • It’s been done already
  • You don't understand your audience
  • Overpromising leads to under delivery
  • You don’t need my money
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Five reasons why crowdfunding projects fail